← Our servicesCustom
Brand & Creative
Custom
illustration.
Original characters, icons, patterns and visual worlds created specifically for your brand rather than selected from a generic library.
Start a projectWhat this service does
A visual language with its own personality.
Custom illustration can make a brand more human, memorable and flexible. It gives you visual assets that belong only to your business and can grow across campaigns, products and digital experiences.
We develop illustration styles that feel connected to the broader identity, then build a useful library of assets for real applications—from onboarding screens and packaging to editorial stories and social content.
Custom illustration in practice
Amsterdam Cats
Flying Circus.
Curious cats, canal houses, tulips and bicycles come together in a collection of foldable paper keepsakes. We developed the characters and scenes through pencil sketches, tested the ideas with hand-coloured prototypes, then refined the linework, colours and patterns digitally.
The result is three connected designs — Cats in the Tulips, Cats in the Windows and Cats Riding Bicycles — with details to discover as each piece opens. It is an example of custom illustration shaped around the object it will become.
Explore the creative processSee the sketches, prototypes and all five stages →
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Typical deliverables
What we can
create together.
Icon and pictogram systems
Editorial and campaign illustration
Patterns and decorative assets
Infographic and explainer artwork
Reusable illustration libraries
How we work
Clear stages.
Fewer surprises.
Define the role, tone and visual references for the illustration.
Explore sketches, forms and character directions.
Refine the selected style and test it in context.
Deliver organised artwork in practical production formats.
A strong fit for
Projects at the right moment.
- Brands seeking a recognisable visual signature
- Products that need friendly onboarding or storytelling
- Campaigns that require imagery beyond stock photography
Web enquiry
START A
PROJECT.
You are enquiring about Custom illustration. Tell us what you need, where the project is now and what a good outcome should look like.
Every enquiry is directed to hello@catandbird.com.au.