ProductSquirrel social app
PurposeRespectful, consensual connection
ScopeBrand identity and mobile UX/UI
PriorityTrust, choice and user control
A consent-led social experience designed around clarity and respect.
Squirrel is a social platform that helps people connect around mutually agreed, respectful touch and also supports verified professionals who offer related services. The experience needed to make a sensitive subject feel clear, safe and approachable from the first screen.
The UX gives users explicit control over how they participate. People can identify whether they want to give touch, receive touch or both; define the kind of connection they are seeking; and understand professional verification, reviews and direct-booking options before engaging.
Progressive onboarding introduces one idea at a time through short copy, large illustrations and visible Back and Next controls. This reduces uncertainty and helps users make informed choices without being rushed through important consent and preference settings.
The interface uses simple white cards, generous spacing and a focused green palette. Primary actions remain consistent across screens, while verification and profile information are separated into clear modules that are easy to scan.
Individual identity.
A shared sense of belonging.
The squirrel symbol is paired with fingerprint-like line work to represent individuality, recognition and personal choice. Variations of the silhouette form a flexible illustration language for onboarding, community and professional-service messages.
Layered greens feel grounded and reassuring, while white space keeps the experience calm. The resulting brand is friendly without trivialising the importance of consent and safety.
Respectful choice,
made visible.
Brand identity and custom squirrel symbol system
Consent-led onboarding and preference flows
Plain-language explanation of giving and receiving
Verified professional profile and service pathway
Clear review, rating and direct-booking cues
Reusable card system, buttons and navigation states
Illustrated merchandise and brand collateral
Friendly onboarding.
Serious user control.
The visual tone is warm and welcoming, but the structure remains direct. Users are told what the platform supports, how preferences work and how professional verification is handled before they continue.
A graphic system
that carries beyond the app.
Squirrel silhouettes and fingerprint curves form a recognisable pattern language for stationery, bags and small lifestyle items.
A calm, distinctive app identity built around informed choice.
The completed concept creates a friendly entry point for a sensitive social experience. Clear onboarding, visible preferences and professional verification cues help establish trust, while the squirrel and fingerprint graphics give the platform a recognisable, flexible visual character.
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