Audience & messaging
Clarify who the app is for, what it helps them do and how to introduce it in language they understand.
← Our servicesMOBILE APP
Marketing & Growth
MOBILE APP
MARKETING.
From app store listings and launch campaigns to paid ads, email marketing and social content, we help your app reach the people it was built for.
Start a projectGreat apps deserve to be seen
Great app.
Now let’s get it seen.
You’ve put care into creating your app. We help you tell its story and introduce it to the people it was built for.
Our mobile app marketing service brings app store listings, launch campaigns, paid advertising, email marketing and social content together around a clear message. From the first introduction to the next feature announcement, we keep your app’s purpose and personality at the centre of the communication.
Whether you’re preparing for launch or promoting an existing app, we can help with a focused campaign or a connected mix of channels. We agree the scope, creative and campaign plan with you before work begins.
Typical deliverables
What we can
create together.
App store listings
Shape listing copy and screenshot creative that explain the app’s features, purpose and personality.
Launch campaigns
Bring launch messaging, promotional creative and a practical campaign schedule together for your app’s introduction.
Paid advertising
Develop ad copy and creative that introduce the app to relevant audiences, with campaign activity shaped around the agreed budget.
Email marketing
Create launch announcements, welcome messages and feature-update emails that keep your subscribers informed.
Social media content
Create branded posts, carousels, short-form video assets and captions that show what the app can do.
How we work
Clear stages.
Fewer surprises.
Understand the app, the people it serves and the stage of your launch.
Agree the message, channels, creative requirements and campaign scope.
Prepare the listings, ads, emails and social content, with your feedback and approval.
Coordinate the campaign and plan the next round of updates as your app evolves.
A strong fit for
Projects at the right moment.
- New apps preparing for their first launch
- Existing apps ready for a more consistent marketing presence
- App teams introducing new features or planning their next campaign
Web enquiry
START A
PROJECT.
You are enquiring about Mobile app marketing. Tell us about your app, who it is for and whether you are preparing to launch or promoting an existing product.
Every enquiry is directed to hello@catandbird.com.au.