Digital Experiences

Analytics &
tracking setup.

Reliable measurement for the actions that matter, so marketing and digital decisions are based on more than page views.

What this service does

Know what people do—not just how many arrived.

Useful analytics starts with a measurement plan. We identify the actions that represent progress, configure the appropriate tools and test that data is being collected consistently.

Tracking is documented and connected to the wider website or campaign setup, giving your team a clearer view of enquiries, downloads, purchases and other meaningful outcomes.

Typical deliverables

What we can
create together.

Measurement plan and KPI mapping

Google Analytics 4 configuration

Google Tag Manager setup

Conversion and event tracking

UTM conventions and campaign tagging

Testing, documentation and dashboard setup

How we work

Clear stages.
Fewer surprises.

Define the business questions and conversion actions.

Audit the existing setup and data quality.

Configure tags, events, conversions and campaign standards.

Validate the implementation and document ongoing use.

A strong fit for

Projects at the right moment.

Websites without reliable conversion data
Businesses beginning paid search or social campaigns
Teams needing consistent reporting across channels

Web enquiry

START A
PROJECT.

You are enquiring about Analytics & tracking setup. Tell us what you need, where the project is now and what a good outcome should look like.

Every enquiry is directed to hello@catandbird.com.au.

Analytics &tracking setup.